You made it! NICE.
Besides eternal happiness, tell me what you’re looking for…
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![kelsey kay love meta small business campaigns]()
Your (stunning) small business campaigns at Meta (Facebook), please.
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![selvarey rum kelsey kay love portfolio]()
Your (incredible) work with small businesses across verticals, por favor.
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![travelin fools kelsey kay love]()
Your (glorious) tourism & digital nomad partnerships / projects, if I may.
Meta (Facebook) Small Business Campaigns
Audience: 3+ million global small business owners using Facebook, Instagram, WhatsApp and Messenger to promote their products, services, events & more.
Goal: Manage global campaigns by developing the content strategy & optimizing messaging for landing pages, emails & video ads to improve valuable results such as sales, leads & engagement.
Results: Launched the Meta Creative Center, a one-stop destination for Reels, video and image creative tips. Earned over $1.5B in incremental revenue from ad optimization campaigns.
Achievements: Created a new process for featuring small businesses in high-impact campaigns & ran several successful tests to understand what factors increase CTR in video ads.
Small Business Spotlight:
Mami Wata Surf
As part of a series highlighting best-in-class Reels, I partnered with a South African surf brand—Mami Wata—to highlight excellence in voiceover, music, graphics & brand collaborations.
Small Business Spotlight:
El Rey Court
Similarly, I partnered with U.S.-based hotel, El Rey Court, to showcase their use of entertaining mobile video, seasonal promotions, Reels templates and distinct brand voice.
Ads Manager Optimizations:
Advantage+ creative
Meta’s AI tools are a data-backed strategy to improve your ad performance. This campaign highlights Advantage+ creative, a new tool that automatically tailors your ad images & videos for each member of your audience.
Ads Manager Optimizations:
A/B Testing
This campaign focuses on Meta’s advanced A/B testing strategies for service-based businesses. Ads Manager’s A/B testing tool is one of the primary recommendations to fine-tune your current & future ad strategy.
Small Business Client:
SelvaRey Rum
Audience: Alcohol consumers in the U.S., Japan & Greater China, as well as hotels, bars, restaurants, events & music venues.
Goal: Launch global rebrand of SelvaRey Rum with Bruno Mars as co-owner & Creative Director, including all-new packaging, rum varietals, website, regional eCommerce shops, social content, email strategy & merchandise.
Results: 200+ million impressions on launch, with SelvaRey Owner’s Reserve sold out within 24 hours.
Achievements: Created a cohesive launch plan across regions. Improved brand presence, functionality & measurement capabilities across channels, from online sales strategy to local, in-person events & more.
Website:
selvarey.com
Social:
@selvareyrum
More Small Business Clients
From tourism to fashion, real estate, health & beauty, agriculture, photography, luxury goods & more, I’ve worked with a variety of brands & businesses in the U.S., Central America, Southeast Asia, Australia, New Zealand & Europe.
Achievements: Built & launched websites. Created & managed content strategy across web, social & email. Refined copy to accurately portray each brand’s strengths & key selling points for their target audience.
I am currently available for remote and/or on-location projects in Europe, and also accepting remote clients globally.
Tourism Client — Hawaii:
Copywriting + Social Strategy
Fashion Client — Australia:
Web Strategy, UGC + Partnerships
Real Estate Client — Hawaii:
Web Design + Branding
Tourism &
Digital Nomad Destinations
I am the owner & writer of Travelin’ Fools, a website & vlog about how to successfully live in some of the world’s fastest-growing digital nomad destinations.
Together with my partner, photographer & videographer Peter Rimkus, we partner with tourism boards & travel companies to promote destinations, activities, transportation, accommodation & digital nomad opportunities.
We are currently based in Albania & seeking remote and/or on-location projects in Europe & remote clients globally.
Latest Project: Masseria Pavone
Boutique Hotel & Farm
Puglia, Italy
In 2024, we partnered with one of Puglia’s most luxurious trulli hotels in Itria Valley to create a custom recipe book to promote their new cooking classes, digitize their local recommendations for guests & promote the property with video campaigns.
