You made it! NICE.
Besides eternal happiness, tell me what you’re looking for…
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![kelsey kay love meta small business campaigns]()
Your (stunning) small business campaigns at Meta (Facebook), please.
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![selvarey rum kelsey kay love portfolio]()
Your (incredible) work with small businesses across verticals, por favor.
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![travelin fools kelsey kay love]()
Your (glorious) tourism & digital nomad partnerships / projects, if I may.
Meta (Facebook) Small Business Campaigns
Audience: 3+ million global small business owners using Facebook, Instagram, WhatsApp and Messenger to promote their products, services, events & more.
Goal: Manage global campaigns by developing the content strategy & optimizing messaging for landing pages, emails & video ads to improve valuable results such as sales, leads & engagement.
Results: Launched the Meta Creative Center, a one-stop destination for Reels, video and image creative tips. Earned over $1.5B in incremental revenue from ad optimization campaigns.
Achievements: Created a new process for featuring small businesses in high-impact campaigns & ran several successful tests to understand what variables increase CTR in video ads.
Small Business Spotlight:
Mami Wata Surf
As part of a series highlighting best-in-class Reels, I partnered with a South African surf brand—Mami Wata—to highlight excellence in voiceover, music, graphics & brand collaborations.
Small Business Spotlight:
El Rey Court
Similarly, I partnered with U.S.-based hotel, El Rey Court, to showcase their use of entertaining mobile video, seasonal promotions, Reels templates and distinct brand voice.
Ads Manager Optimizations:
Advantage+ creative
Meta’s AI tools are a data-backed strategy to improve your ad performance. This campaign highlights Advantage+ creative, a new tool that automatically tailors your ad images & videos for each member of your audience.
Ads Manager Optimizations:
A/B Testing
This campaign focuses on Meta’s advanced A/B testing strategies for service-based businesses. Ads Manager’s A/B testing tool is one of the primary recommendations to fine-tune your current & future ad strategy.
Small Business Client:
SelvaRey Rum
Audience: Alcohol consumers in the U.S., Japan & Greater China, as well as hotels, bars, restaurants, events & music venues.
Goal: Launch global rebrand of SelvaRey Rum with Bruno Mars as co-owner & Creative Director, including all-new packaging, rum varietals, website, regional eCommerce shops, social content, email strategy & merchandise.
Results: 200+ million impressions on launch, with SelvaRey Owner’s Reserve sold out within 24 hours.
Achievements: Created a cohesive launch plan across regions. Improved brand presence, functionality & measurement capabilities across channels, from online sales strategy to local, in-person events & more.
Website:
selvarey.com
Social:
@selvareyrum
More Small Business Clientele
From tourism to fashion, real estate, healthcare, beauty, agriculture, luxury goods & more, I’ve worked with a variety of brands & businesses in the U.S., Central America, Southeast Asia, Australia, New Zealand & Europe.
Achievements: Built & launched websites. Created & managed content strategy across web, paid/organic social & email. Refined copy & image/video assets to accurately portray each brand’s strengths & key selling points for their target audience.
I am currently accepting freelance, remote clients
with the option for travel, as needed.
Blue Water Homecare & Hospice — Healthcare, Texas:
Paid/Organic Social + Lead Strategy
Client Duration: 2+ Years
Primary Goal: Increased consultations via phone.
Method of Success: Paid social campaigns with A/B testing strategy, YouTube video series, optimized web content, educational/entertaining social media content.
Wins: Improved cost benchmarks for KPIs, winning variables for ad campaigns, optimized funnel for customer acquisition.
Boss Clinic — Professional Services, Australia:
Paid/Organic Social + Lead Strategy
Client Duration: 5+ Months
Primary Goal: Increased consultations via website.
Method of Success: Paid social campaigns with A/B testing strategy, informative/memorable organic social media videos, complementary web and email strategy.
Wins: Identified cost benchmarks for bookings, winning variables for ad campaigns, optimized omni-channel strategy.
Strider — Tech & Human Resources, Brazil:
CEO + Brand Organic Social
Client Duration: 7 Months
Primary Goal: Increased brand awareness for B2B and B2C.
Method of Success: LinkedIn posting and content strategy for the CEO, action-driven social media content for the brand, partnership and webinar amplification.
Wins: New branding launch across social, amplified cross-posting, identified winning content for each target audience.
Tutti Frutti Farms — Agriculture, California:
Website Design
Client Duration: Project-Based, 4+ Years
Primary Goal: New website.
Method of Success: Optimized 1-page layout with key information like organic certifications, consumer and restaurant purchase information, nonprofit/charity contributions.
Wins: Improved functionality for consumers and potential restaurants, branded look and feel, simple template for updates.
Madeline Grace Asbell — Personal Portfolio & Press, Texas:
Website Design + Organic Social
Client Duration: 1+ Year
Primary Goal: Promotion of advocacy work for a teenage beauty pageant queen and caregiving youth supporter.
Method of Success: Optimized multi-page layout with key information like core values and mission, playful social content.
Wins: Increased amplification of social advocacy with press features on the local news and opportunities for scholarships.
Mahiya — Fashion, Retail & eCommerce, Australia:
Web Strategy, UGC + Partnerships
Client Duration: 2 Years
Primary Goal: Increased brand awareness, engagement and sales conversions for product collections.
Method of Success: SEO updates across Shopify website, social listening, backlink strategy, blogging, UGC partnerships.
Wins: Identified opportunities for organic conversions, winning strategies for social campaigns, optimized web strategy.
Tourism &
Digital Nomad Destinations
I am the owner & writer of Travelin’ Fools, a website & vlog about how to successfully live in some of the world’s fastest-growing tourism destinations.
Together with my partner, photographer & videographer Peter Rimkus, we partner with tourism boards & travel companies to promote destinations, activities, transportation, accommodation & remote work opportunities.
We are currently accepting remote and/or on-location projects in Europe & remote clients globally.
Latest Project: YouTube Channel
Travelin’ Fools
Europe
We launched a YouTube channel to share our knowledge & experiences about visas, buying property, and long-term travel abroad for an audience of future remote workers & avid travelers.
Recent Project: Masseria Pavone
Boutique Hotel & Vineyard
Puglia, Italy
We recently partnered with one of Italy’s most luxurious trulli hotels to create a custom recipe book promoting their new cooking classes, digitize their local recommendations for guests & promote the property with video campaigns.
Dubrovnik, Croatia:
Digital Nomad Association + National Tourism Board
Hoi An, Vietnam:
Cashew Tree Bungalows
+ Lantern Festival
Milford Sound,
New Zealand:
BBQ Bus & Boat Tour
Paris, France:
The Fun Seeker’s Guide to Attractions & Activities
Plitvice, Croatia:
Camping Plitvice + Slunj
+ Plitvice Lakes National Park
Bali, Indonesia:
Guide to the Best Places
to Live in Bali
Great Ocean Road, Australia:
Travellers Autobarn Campervans
